Evaluation 2

Me and Alfie created synergy between our three products (Poster, Magazine, Final Short Film) using a range of codes and conventions from other films for inspiration and also by trying to create a totally unique atmosphere and tone in all of our products. We firstly created the short film and as we polished it up in post production we added many filters testing to see which one is best for the overall look and feel of the short film as this was extremely important to us as we wanted a unique way of showing our film.

Firstly one key element to all of our products is that they must have the same dark tone to each photograph or footage of  our film. Every shot in our short film is colourised darker than the original shots we took on location. We used a range of filters to achieve the right feel for each individual scene instead of just sticking one filter over the entire film. We used filters on Premiere Pro such as 'Cinematic one' and 'Cinematic two' which both have a darker cinematic feel to them. We also used the 'Dreams' filter for the reverse time effects to give a dreamy and calm tone to the scenes. We carried this across from our short film to our ancillary products. We applied the same logic we did with the filters as we colourised both the poster and the magazine review page darker. In the magazine review page we wanted to keep Katie's character lighter as we want her to seem the hero (The lighter tones suggest she has a bright persona and is a good person) but then we darkened both Charlotte and Malachi using a vignette on the sides to show they are less important in the plot and it centers around Katie but also that because they are still there in the main poster they have significance in the story. We also did this in the poster as we have the colours going more towards the purple side of the spectrum but i have darkened the original portraits as again i wanted to keep to the 'Dark' theme that the short film. The poster was completely centered around the colours of purple and white to keep it simple and also very much a link with our Sci Fi style title sequence which is inspired by Sci Fi tv shows and films which is all purple and black. Purple and pink are the key colours in our film and as shown in our magazine and poster the main title is all purple and has a lighting effect applied over it so it isn't a blank base colour and makes it a lot more aesthetically pleasing.

We also created synergy between all three products by using familiar locations in our film as the locations for a our magazine review page and poster. The magazine review page's location is the location where most of the film is spent and that is the field that our main characters run across and where Charlotte's character meets her untimely death twice even though it isnt too visible with three of our characters spread across the page. The posters location is a bit less realistic and is the vortex we created for our title sequence. We wanted the background to be this to really give off an immediate sci fi feel to the poster and attract Sci fi fans to it with a glimpse. We also used it because it represents our film very well as it has the conventions of a wacky time travel sci fi within just rhe background and the three characters represent the key love triangle and drama which goes on in the short film. 

Another key thing which links all of our products is the main font that we use in almost each promotional or media based product for Tempore Exitus. The font is called Star Avenue and is heavily inspired by the famous Sci fi film 'Star Wars' font. The font is used in our title sequence for the main title giving the short film an iconic title with the additional lightning across the 'X' creating a symbol and icon for Tempore Exitus which makes the short film across different products recognizable as mine and Alfies'.