Target Audience
The genre of this film is family adventure as this film is a very family friendly film and is of course about this dogs and boys adventure for something. The narrative is about a dog who was owned and brought up by this guy in the army but this man dies and the dog goes to his little brother and they seem to be suspicious of the army guys old friends and go on an adventure. The audience for this movie will be for families at is a film about a family adventure as it is not violent and no strong language. The plot is quite family friendly as it is an adventure with a boy and his dog.
Mise en scene
The setting is first set in a war zone where this dog is clearly owned by a man who is involved in the army so sets up a lot of the narrative in the first few shots. The props used are guns to further show that this is firstly set in the army. As the trailer progresses a lot more modern family props are used in the family home and bikes are used as they are the typical means of transport for the age of the boy. Costumes used are very basic as it is set in a modern day family home so nothing is too unique apart from the military uniform which further emphasises the army dog.
Camera
There are a range of close ups medium shots and long shots. There are establishing shots of the family home and the battlegrounds to show the audience where it is set. Close ups are used to empthasise the characters dialogue as it is essential to the main plot. A lot of long shots are used for establishing location such as the funeral scene and when the kids go biking. Long shots are also used to show the huge drop on the edge where the kid is about to fall off to show the threat of this drop scaring the audience.
Sound
There is a non diagetic incidental music to set the sad tone of the trailer to start with but once the emotions pick back up to energetic again the music is then switched to a non diagetic soundtrack which is the song "I bet my life" by Imagine Dragons which is used to give the second half of the trailer a really inspirational feeling as these kids adventure with this dog max. A lot of diagetic explosions are also used in the start of the trailer to empthasise the explosion that killed the kids brother.
Editing
The trailers editing starts slow but as the tragic events emotions pass the editing becomes quicker as the inspirational soundtrack kicks in so the editing keeps up with the emotions the audience are feeling. There are cross cuts from the warzone to the family home using skype from the laptop. Also the titles are iconography as the titles have a silouthette of the dog inside them.
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