Poster Analysis - Mad Max

  

This is the promotional movie poster for MAD MAX: Fury Road. Immediately this poster gives the basic idea of the film being highly orientated around a desert like location and a strong empthasis on the vehicle side which is subtly hinted within the motorbike behind the two main protagonists. Another thing highly suggesting this is the huge trucks covered in traps and deadly weapons faded into the background. Also another hint to the plot is the costume design. The costumes are very roughly made and clearly made to look like their lifestyle is very violent and they are almost like scavengers. This is also shown within the mise en scene as the rifle the woman is holding looks to be made up of scrap metal and put together by her. The chains across the man's face show this man is dangerous as he has to be chained up and clearly with he gun in his hand he shows huge connotations that he is a highly dangerous criminal or very much an anti hero. The make up on the woman's face also gives strong hints of scavenging to live as she seems covered in dirt and nothing is delicately done much like the man showing further that this world in the film is a dark and dangerous place and is very different to where we live today either placing it in another world or a wasteland future.

This film poster for MAD MAX shows us that the genre is immediately shown as a Thriller/Action as the mise en scene of the costume being rough and ripped up showing they've been through a lot of action and violence. Also of course the guns they are both holding in two directions shows they are fighting off enemies together. The motorbike also giving us a sense of thriller because the car chases will change pace and will provide suspense and action. Also hidden within the poster are subtle hints to it being a part Sci fi genre as it seems to be different from our Earth so it is either placed in another world where their culture is different or a future version of the world as it cannot be in the past because of the cars and weapons.

The titles give also a strong sense of rough, torn and dirty locations as the titles are bright yellow and have stains all across them giving the audience an immediate sense of this world not being a perfect precise world and instead a sandy dirty and violent world. The colours of the poster are primarily orange and yellow clearly blending in with the sandy desert and stained clothing of the clear main characters. Also the tagline highly suggests that this world is imperfect and belongs to the mad and it is set in the future. So this further proves that the film is set in this dystopian worn and dirty world which belongs to criminals and mad men.