Monday 7 March 2016

Poster Analysis - Star Wars:The Force Awakens


This movie poster is for the seventh movie in the Star Wars franchise (The Force Awakens).
First of all the mise en scene sets the main plot up immediately establishing the heroes and villains but also establishing all of these characters as main characters but has a strong empthasis on the women holding the staff in the center of the poster showing her importance and most things will enter around her. Mise en scene is used firstly in the costume showing bright colours for the heroes in the poster but the main antagonist is clearly shown in the dark black ropes and hood with a haunting non human mask either suggesting he isnt human or does not have any emotion and distances himself from humanity. Also the mise en scene establishes the sub genre of the film as the poster is covered in weapons ranging from futuristic swords (lightsabers) and blasters showing there will be a side of adventure and action. The clear genre of this film is established as Sci fi from the spaceships, futuristic weapons, Robots and the space background clearly showing where its all set as it wont be set on earth. This all suggests sci fi and a lot of sci fi films have based themselves around the conventions in the classic star wars.

The titles are bold and we have a very similar font to this one and it is very iconic for the entire sci fi genre as a lot of sci fi movies took inspiration from the classic star wars movies. So not only does the title suggest the sci fi genre, it also shows the fans of the franchise that this is the next installment and raises anticipation for the film. No actor names are on this poster so it also emphasises the fact that these characters are all important. The poster also emphasises the split between good and bad with the colouring of each sides as the left side is a dark haunting red and the right side is a cool blue for the lightside and suggests the good side. This poster is clearly the main promotional poster for the film.

The plot of the film is highly suggester through all this mise en scene and editing around the characters. The main plot shows there's a split between the light side and the dark side (Good guys vs bad guys) and it is an intergalactic battle. This is also highly suggested in the titles (Star Wars) literally meaning a war in space between the light side and the dark.

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